Social media has become an increasingly important platform for political discourse as well as for campaigns. For punters, social media can have a powerful impact on the odds of a specific election betting market.
Here we will take a look at the various ways in which social media affects the overall outcomes of election bets.
The Most Significant Impacts Of Social Media
One way that social media is influencing election betting trends is through the spread of misinformation, something that has become common in recent years. This can lead to changes in public opinion, which, in turn, affect the odds of different candidates and their associated parties. One example of this is when a false story about a candidate goes viral on social media – it doesn’t take long before this new information is reflected in the betting odds one way or another, whether that’s for US, UK, Australian, or NZ election betting.
Another way that social media is influencing election betting trends is using bots and even troll accounts in some situations. These accounts can be used to spread the wrong information, which can change the overall view of the public.
Let’s take bots for example: bots can be used to create fake social media accounts that support a particular candidate. These accounts can then be used to spread positive messages about the candidate and negative messages about their opponents. Punters will want to make sure that the opinions they read are from real people rather than bots or fake accounts, or from trusted review sites.
Social media is also being used by political campaigns to target voters by utilising personalized ads technologies. These ads can be used to influence voters’ opinions and to persuade them to vote for a particular candidate or political party. For example, a campaign might use social media ads to target voters who are undecided about who to vote for, which can then lead to changes in the odds.
Some Examples Of Social Media’s Influence
The influence of social media on election betting trends is extremely. However, it is clear that social media is playing an increasingly important role in shaping public opinion and influencing the outcome of elections.
Here are some specific examples of how social media has influenced election betting trends:
- In the 2016 US presidential election, Donald Trump’s use of Twitter was widely credited with helping him to win the election. Trump used Twitter successfully to run his campaign.
- In the 2017 UK general election, the Labour Party used social media to target young voters with personalized ads. These ads were effective in persuading young voters to vote for Labour.
- In the 2019 Australian federal election, the Liberal Party used social media to spread misinformation about the Labor Party’s policies. This misinformation was effective in damaging Labor’s reputation and making them less likely to win the election. it is important to be critical of the information that you see on all modern social media channels.